Course Level

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This three-hour course provides key tips and techniques for becoming an actively engaged, and impactful, Executive Sponsor of projects and programs. It will explain not just what your role is, but the very specific actions you can, and must, take to increase your project’s probability of success. And, it will highlight the key personality and other traits that are found in successful Sponsors. Regardless if you’re sponsoring an Agile software development project, a construction megaproject, or any other type of project in between, this course will help get you “hit the ground running” and being an “impact player” on day one. Various activities and discussions will acquaint you with this important role and what you need to do to become a great executive sponsor.

Preferred Currency:
This course is not currently scheduled. If you are interested in enrolling, you can send us an email or request a free consultation for group training.
Who Should Attend
  • Executives new to the Sponsorship role
  • Business Unit Heads who oversee and support critical projects
  • Program Managers who oversee and sponsor multiple projects
  • Project Managers, software developers and others, who aspire to the Sponsorship role
Performance Focus
What You Will Learn

At the end of this program, you will be able to:

  • Define project success so everyone is “singing from the same sheet of music”
  • Immediately apply the ten key attributes of a great sponsor on your project
  • Recognize great sponsorship and determine if you’re the right fit for the role
  • Practice Sponsorship over the course of the project life cycle by engaging in very specific actions and activities
  • Be a better investment manager by analyzing the behaviors of successful activist investors
Course Overview

Getting Started

Foundation Concepts

  • The quantifiable benefits of being an actively engaged Sponsor
  • Sponsor defined
  • Clarence Kelly Johnson and the SR-71 Blackbird: An example of the power of Sponsorship

Defining Project Success

  • Project success: More than meeting the triple constraints
  • Benefits management: The Sponsor’s focus
  • The Investment – Life-cycle vs. the Project Life-cycle
  • The three questions Sponsors need to ask to define project success

10 Key Attributes of a Great Sponsor

  • 10 Key Attributes of a Great Sponsor

The Makings of a Great Sponsor

  • The most important skills and competencies of an executive sponsor
  • What great Sponsors do and when

Four Things a Great Sponsor Can Learn from an Activist Investor

  • The story of Outerwall, Inc. and Glen Welling of Engaged Capital, LLC
  • Sponsors and Activist Investors
  • Sponsorship of the 2nd Avenue Subway in Manhattan: A classic textbook example

Summary and Next Steps

Other Information


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